Visibility through live events

In addition to our participation in trade fairs and events for consumers and specialist retailers, we also organise our own events for our business relations, including hands-on training days, factory visits and live events in relational areas.

LOWA 100 years Experience Day

In 2023 LOWA exists 100 years! To celebrate this wonderful anniversary, we have organised various activities for our loyal partners. Last June, the LOWA 100 Years Experience Day took place at our headquarters in Kerkrade. Of course, a company presentation about TCK and LOWA could not be missed, but it was above all a pleasant and sporty day, on which the LOWA's were tested during a slightly tough hike and followed by a Nordic Fitness clinic and a Trailrunning clinic, led by our employees Erwin and René from the Customer Service department. There was also an information market with workshops by Sidas, LEKI and deuter, which were provided by the employees of our sales teams. In September, a special anniversary trip will take place to Jetzendorf (Germany), where LOWA's factory and headquarters are located. This will be another memorable event, perfectly combining personal interaction, education, sportsmanship and conviviality!

Four Days Marches Nijmegen

LOWA is the proud main sponsor of the world's largest multi-day walking event: the Four Days Marches Nijmegen! The brand is present with its own sales and information stand, at the Wedren starting point during the entire week. LOWA has developed an exclusive collection of walking shoes especially for the Four Days Marches, which are sold online in the Four Days Marches webshop and at the LOWA stand. In addition, LOWA offers all types of merchandise, including the Four Days Marches shirts, badges and hats.

TCK Academy Winter clinics

TCK Sports Group organises several training days for winter sports specialists every year in autumn. These training days are intended for both beginners and advanced specialists. After all, regular training is important to be able to offer winter sports enthusiasts the best fitting winter sports products and service using the most advanced techniques!