Ambassadors
Ambassadors who genuinely use our products and are enthusiastic about them radiate true authenticity. This not only strengthens the credibility of our brands but also increases consumer trust. By sharing their personal experiences, they show how our products come into their own during outdoor and sporting activities. In addition, ambassadors act as valuable storytellers who naturally highlight the unique features and benefits of our products. Their genuine enthusiasm is contagious and can inspire others to discover our brands for themselves. In this way, ambassadors play an essential role in increasing our visibility and building long-lasting relationships with consumers.
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Thru Hiking & Hiking Trails
These platforms are specifically designed to provide both beginners and experienced long-distance hikers with comprehensive and detailed information about Long-Distance Hiking Trails (LAW). They offer valuable tips on preparation, route planning, navigation, and the essential gear needed for a successful hiking experience. In addition, the platforms share inspiring stories, practical experiences from other hikers, and advice on safety, nutrition, and overnight stays along the way. Whether you are embarking on your first LAW hike or are an experienced hiker seeking new challenges, these sites are a reliable source for everything related to long-distance hiking. For more information and useful guides, visit thru-hiking.com/nl and hiking-trails.com.
Which brands do we support this ambassador with?
LOWA hiking boots, LEKI hiking poles, deuter backpacks, Injinji functional toe socks, ORTOVOX mountaineering clothing.
community
trails
planning
preparation
For more information, go to: www.thru-hiking.com
"It does not matter what type of hiker you are. The most important thing is to choose what works best for you and to enjoy. Hike your own hike!"
Thru Hiking & Hiking Trails
Fred Guerdin
Belgian-born Fred Guerdin is not only a talented photographer but also a dedicated athlete, coach, and influencer. He combines his passion for sports with his creative skills to produce inspiring content that is both visually striking and motivating. Fred focuses primarily on activities such as running, triathlons, trail running, speed hiking, and skiing, sharing his personal experiences, training insights, and tips to encourage others to push their limits. His involvement in the sports world goes beyond personal achievements: as a coach, he guides athletes and enthusiasts in improving their technique and reaching their goals. Through his active presence across various platforms, Fred inspires and motivates a wide audience to embrace a healthy, active lifestyle.
Which brands do we support this ambassador with?
ATR by LOWA, LEKI trail running poles
athlete
coach
sports blogger
photographer
For more information, go to: www.instagram.com/fredguerdin/
"What goes up, must come down! Love my LEKI trailrunning poles for downhill. It helps me to stabilize and come down safe."
Fred Guerdin
André Smits
This content creator explores the world and produces engaging content, expressing his passion for the outdoors across various platforms. With a keen eye for detail and a unique storytelling style, he inspires and excites his followers about travel, nature, and adventurous experiences. Whether showcasing breathtaking landscapes, cultural discoveries, or personal stories, André shares his adventures in a way that is both informative and captivating. His content combines visual beauty with authentic experiences, allowing him to reach a wide audience and connect them with the world around us.
Which brands do we support this ambassador with?
LOWA hiking boots, LEKI hiking poles, deuter backpacks, Sigg water bottles, Injinji functional toe socks.
content creator
photographer
licensed drone pilot
Instagram influencer
For more information, go to: www.instagram.com/andresmits_/
"Life is one big adventure, capturing it through my lens and sharing it with the world is my passion."
André Smits
Lisa Kruger
Dutch Paralympic swimmer Lisa Kruger has a growth condition in her wrist, but she does not let it hold her back. She has achieved remarkable results at the international level, winning numerous swimming medals. At the 2022 World Championships in Madeira, she took gold in the 100-meter breaststroke, 100-meter butterfly, and 200-meter medley, cementing her status as a top athlete. Beyond her sporting achievements, Lisa is known for her determination, discipline, and inspiring personality. She serves as a role model for many young athletes and actively promotes awareness of Paralympic sports and inclusivity in the world of sports.
Which brands do we support this ambassador with?
arena functional swimwear, accessories, and sportswear
I have a dream
champion
gold
paralympic swimming
For more information, go to: www.lisakruger.nl
"What I think is important is striving for more equality for Para-sports compared to standard sports. If I can inspire people to follow Para-sports with my story, I would love it."
Lisa Kruger
Karel Sabbe
Belgian Karel Sabbe, a dentist by profession, is renowned as an exceptional ultrarunner who pushes boundaries and breaks records. In 2023, he successfully completed the extremely challenging Barkley Marathon, one of the toughest ultramarathons in the world. In the past 35 years, only 15 runners have managed to reach the finish on time, securing Karel’s place in history.
In early 2025, Karel made history again by completing New Zealand’s legendary Te Araroa Trail, a 3,006-kilometer route, in a record time of just 31 days. For comparison, the previous record stood at 49 days. His achievements demonstrate extraordinary physical and mental strength, perseverance, and an unparalleled dedication to ultrarunning. Karel not only inspires other athletes but also shows what is possible when passion, discipline, and ambition come together.
Which brands do we support this ambassador with?
LEKI trail running poles
ultrarunner
Barkley Finisher #17
mountain runner
coach
For more information, go to: www.karelsabbe.com
"Since high school my interest for the outdoor turned into a passion and the main goal of my life became to explore the world and different natural environments."
Karel Sabbe
Mo Hersi & World Team
To make the Nijmegen Four Days Marches even more colorful and inclusive, Mo Hersi founded the World Team. The team brings together walkers from different nationalities and backgrounds, with friendship, perseverance, and the joy of walking at its core. Through this initiative, participants can push their limits, learn about new cultures, and share an unforgettable experience.
As the main sponsor, LOWA supports the World Team by providing participants with entry tickets and high-quality walking gear. This ensures that everyone, regardless of background or experience, can start the Four Days Marches confidently and well-prepared. Together, Mo Hersi and LOWA make the event not just a sporting challenge, but also a symbol of connection, diversity, and inspiration.
Which brands do we support these ambassadors with?
LOWA hiking boots, 4Days Marches merchandise
connection
4Days Marches
diversity
international solidarity
For more information, go to: www.4daagse.nl/en/about-the-4days-marches/personal-stories/mounir
"Our team consists of various nationalities that stand for connection and the pursuit of a better world."
Mo Hersi