Ambassadors who genuinely use and are enthusiastic about our products radiate authenticity. This contributes to the credibility of our brands and instills confidence in consumers.
"Life is one big adventure, capturing it through my lens and sharing it with the world is my passion."
André Smits
Fred Guerdin
Fred Guerdin, born in Belgium, is not just a photographer, but also a dedicated athlete, coach, and influencer. He particularly emphasizes activities such as running, triathlons, trail running, speed hiking, and skiing.
"What goes up, must come down! Love my LEKI trailrunning poles for downhill. It helps me to stabilize and come down safe."
Fred Guerdin
Thru Hiking & Hiking Trails
These platforms primarily offer targeted information about LAW for both newcomers and seasoned long-distance hikers, including advice on preparation, planning, and equipment. For more information, visit: thru-hiking.com/nl and hiking-trails.com.
"It does not matter what type of hiker you are. The most important thing is to choose what works best for you and to enjoy. Hike your own hike!"
Thru Hiking & Hiking Trails
Lisa Kruger
Dutch Paralympic swimmer Lisa Kruger has a growth disorder in her wrist. She has already won numerous swimming medals, including gold in the 100-meter breaststroke, 100-meter butterfly, and 200-meter individual medley during the World Championships in Madeira in 2022.
Which brands do we support this ambassador with?
arena functional swimwear, accessories, and sportswear
"What I think is important is striving for more equality for Para-sports compared to standard sports. If I can inspire people to follow Para-sports with my story, I would love it."
Lisa Kruger
Karel Sabbe
The Belgian Karel Sabbe has successfully completed the extremely challenging Barkley Marathon, with only 15 runners preceding him in the past 35 years to reach the finish line on time.
"Since high school my interest for the outdoor turned into a passion and the main goal of my life became to explore the world and different natural environments."
Karel Sabbe
Mo Hersi & World Team
To bring more diversity to the 4Daagse Nijmegen, Mo Hersi founded the World Team. As the main sponsor of the 4Daagse, LOWA provides the World Team with entry tickets and hiking gear.
Which brands do we support these ambassadors with?