Active with every fibre - this is the new claim of our HEY SPORT® brand!

With every fibre of their being, sports and outdoor activity enthusiasts pursue their passion. Every muscle fibre of the body is actively trained in order to achieve personal goals.

At HEY SPORT® we dedicate every fibre of our being to the care and function of textile fibres. Water and wind proof as well as breathable fabrics require specially coordinated washing and impregnation formulas. Thus all the functions remain active - active with every fibre.

HEY SPORT® is now available with new campaign motifs and modern packaging. The connection between washing and a natural experience are portrayed within the new motifs of the campaign.

These motifs transfer the outdoor and sport experience to the washing machine and show where the HEY SPORT® products take effect.