No stranger to the triathlon world, HUUB is a premium wetsuit and endurance sport apparel brand driven by an obsessive focus on performance, innovation and delivering speed.

Founded in 2011 by sports industry leader Dean Jackson, HUUB takes its name from human movement specialist Professor Huub Toussaint. Dean founded the HUUB brand after amassing three decades of experience, with previous roles in the swimming, cycling and running industry segments.

Focusing wholly on the athlete and maximizing performance and comfort, the HUUB team explores both the odd and the conventional to create the best products. HUUB's motivation to become the fastest and the best now takes the brand into new sports, new categories, new countries and exciting scaling opportunities.