In 1960, Albert Fritschi established the workshop for the development of prototypes and devices. However, it was only in 1970 that brothers Andreas and Christian Fritschi decided to specialize in the production of ski bindings within this workshop. As pioneers in the market, the brand introduced ski bindings with a walking function for ski tours and has since become the standard for safety.

The brand, based in Reinchenbach in the Swiss Alps, has devoted itself entirely to designing and manufacturing high-quality products. Two keywords characterizing their approach are 'demanding' and 'sustainable.' The Fritschi team aims for functionality, safety, and reliability, with ecological processing of products being a point of pride. The focus is on creating sustainable products to maximize lifespan and meet the highest standards.